The first group of 12 creators will now begin publishing the paid, subscriber-only bonus episodes to their feeds, which will be discoverable and searchable just like any other podcast episode on the platform. Last week, Apple announced its own plan for paid podcast subscriptions through its Apple Podcasts platform, still a top destination for podcasts today.īut one key difference between Spotify’s efforts and Apple’s plan is how subscription revenue is shared. The launch comes at a time when the market for podcasts, and paid podcasts in particular, is heating up. The service was initially tested with a dozen independent creators, and is now expanding to creators who had previously registered for the waitlist.įor the time being, Spotify is only opening up paid subscriptions to creators in the U.S., but it aims to expand internationally in the months ahead, it says. Through Spotify’s podcast creation tool Anchor, podcasters will be able to mark select episodes as subscriber-only content, then publish them to Spotify and other platforms. Spotify today is officially rolling out paid podcast subscriptions, after first unveiling its new subscription platform at the company’s “Stream On” event in February.
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